[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fasade.cz\/navstevnost-webu\/#Article","mainEntityOfPage":"https:\/\/www.fasade.cz\/navstevnost-webu\/","headline":"N\u00e1v\u0161t\u011bvnost webu","name":"N\u00e1v\u0161t\u011bvnost webu","description":"Toti\u017e jako majitele internetov\u00e9ho obchodu je to pro v\u00e1s p\u0159\u00edmo povinnost v\u011bd\u011bt, kolik lid\u00ed se na va\u0161e str\u00e1nky pod\u00edvalo. Podle toho toti\u017e m\u016f\u017eete reagovat, zvy\u0161ovat si n\u00e1v\u0161t\u011bvnost a t\u00edm samoz\u0159ejm\u011b i z\u00edskat dal\u0161\u00ed potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. N\u00e1v\u0161t\u011bvnost webu je p\u0159\u00edmo z\u00e1visl\u00e1 na tom, jak v\u00e1s lid\u00e9 najdou. Zvolme si nap\u0159\u00edklad hra\u010dky. Co ud\u011bl\u00e1 \u010dlov\u011bk, kter\u00fd chce […]","datePublished":"2019-10-22","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.fasade.cz\/author\/#Person","name":"","url":"https:\/\/www.fasade.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fasade.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fasade.cz\/wp-content\/uploads\/img_a357756_w3023_t1572170282.jpg","url":"https:\/\/www.fasade.cz\/wp-content\/uploads\/img_a357756_w3023_t1572170282.jpg","height":0,"width":0},"url":"https:\/\/www.fasade.cz\/navstevnost-webu\/","about":["Www"],"wordCount":428,"articleBody":"Toti\u017e jako majitele internetov\u00e9ho obchodu je to pro v\u00e1s p\u0159\u00edmo povinnost v\u011bd\u011bt, kolik lid\u00ed se na va\u0161e str\u00e1nky pod\u00edvalo. Podle toho toti\u017e m\u016f\u017eete reagovat, zvy\u0161ovat si n\u00e1v\u0161t\u011bvnost a t\u00edm samoz\u0159ejm\u011b i z\u00edskat dal\u0161\u00ed potencion\u00e1ln\u00ed z\u00e1kazn\u00edky.\tN\u00e1v\u0161t\u011bvnost webu je p\u0159\u00edmo z\u00e1visl\u00e1 na tom, jak v\u00e1s lid\u00e9 najdou. Zvolme si nap\u0159\u00edklad hra\u010dky. Co ud\u011bl\u00e1 \u010dlov\u011bk, kter\u00fd chce pro sv\u00e9 d\u00edt\u011b (nebo pro sebe) koupit hra\u010dku? Nap\u00ed\u0161e to slovo do vyhled\u00e1va\u010de. A toto je pr\u00e1v\u011b d\u016fle\u017eit\u00fd okam\u017eik a za\u010d\u00e1tek v\u0161eho. Vyjede na n\u011bj seznam, ve kter\u00e9m se toto slovo vyskytuje. Co\u017e je pro v\u00e1s i pro n\u011bj kl\u00ed\u010dov\u00e9. A mo\u017en\u00e1 pr\u00e1v\u011b proto se tomu slovu tak\u00e9 tak \u0159\u00edk\u00e1.\tAle d\u00e1le. N\u00e1v\u0161t\u011bvnosti se tak\u00e9 \u0159\u00edk\u00e1 anglicky \u201etraffic\u201c. Tento traffic je samoz\u0159ejm\u011b m\u011b\u0159iteln\u00fd, jinak by to cel\u00e9 ztratilo v\u00fdznam a pro v\u00e1s je dobr\u00e9 v\u011bd\u011bt, jak\u00fd byl. Ale jak se to dozv\u00edte? Jednoduch\u00fdmi progr\u00e1mky, nebo p\u0159\u00edmo zabudovan\u00fdm \u201esledova\u010dem\u201c, abychom pou\u017eili legra\u010dn\u00ed \u010desk\u00fd ekvivalent pro po\u010d\u00edtadlo. To by v\u00e1m m\u011blo uk\u00e1zat po\u010det host\u016f \u201eguest\u016f\u201c, ale v\u011bt\u0161inou jen jako z\u00e1klad. Tedy, dozv\u00edte se, kolik lid\u00ed web nav\u0161t\u00edvilo a v\u00edc nic. Podrobn\u011bj\u0161\u00ed historii mus\u00edte hledat jinde.\tNa z\u00e1v\u011br se pod\u00edvejme na to, co se nav\u00edc m\u016f\u017eete dozv\u011bd\u011bt. Tak mimo jin\u00e9 to, jak se host na v\u00e1\u0161 web dostal. Jsou to \u010dty\u0159i z\u00e1kladn\u00ed mo\u017enosti.\t\t\u00a0\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Direct\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 referral\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ppc\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 organic\t\t\u00a0\tDirect je ta nejjednodu\u0161\u0161\u00ed cesta a znamen\u00e1 to, \u017ee u\u017eivatel znal p\u0159esnou adresu str\u00e1nky a celou ji zadal do vyhled\u00e1va\u010de.\tReferral znamen\u00e1 to, \u017ee host n\u011bkde narazil na link. Spr\u00e1vn\u011b odkaz. T\u0159eba v \u010dl\u00e1nku o hra\u010dk\u00e1ch byl v\u00e1\u0161 web uveden jako dobr\u00fd a hned vedle byl na n\u011bj odkaz.\tPay per click je t\u0159et\u00ed mo\u017enost a v podstat\u011b je hodn\u011b podobn\u00e1 t\u00e9 druh\u00e9. Jen je ten odkaz (link), placen\u00fd a v\u011bt\u0161inou se rozes\u00edl\u00e1 mailem. Ale narazit na n\u011bj mohl t\u0159eba i na Facebooku.\tPosledn\u00ed, organic, je vlastn\u011b to, co popisuji na za\u010d\u00e1tku, toti\u017e to, \u017ee n\u00e1v\u0161t\u011bvn\u00edk zad\u00e1 kl\u00ed\u010dov\u00e9 slovo do vyhled\u00e1va\u010de. \u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1v\u0161t\u011bvnost webu","item":"https:\/\/www.fasade.cz\/navstevnost-webu\/#breadcrumbitem"}]}]