[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fasade.cz\/kdyz-si-zakladame-firemni-web-je-nutne-pocitat-s-prekazkami\/#Article","mainEntityOfPage":"https:\/\/www.fasade.cz\/kdyz-si-zakladame-firemni-web-je-nutne-pocitat-s-prekazkami\/","headline":"Kdy\u017e si zakl\u00e1d\u00e1me firemn\u00ed web, je nutn\u00e9 po\u010d\u00edtat s p\u0159ek\u00e1\u017ekami","name":"Kdy\u017e si zakl\u00e1d\u00e1me firemn\u00ed web, je nutn\u00e9 po\u010d\u00edtat s p\u0159ek\u00e1\u017ekami","description":"\u00a0Spousta lid\u00ed, kte\u0159\u00ed niky nem\u011bli sv\u016fj web a najednou ho pot\u0159ebuj\u00ed z\u0159\u00eddit pro svoje podnik\u00e1n\u00ed, kter\u00e9 se chystaj\u00ed zalo\u017eit, nezn\u00e1 n\u00e1strahy se kter\u00fdmi je t\u0159eba se vypo\u0159\u00e1dat proto, aby n\u00e1\u0161 web plnil sv\u016fj \u00fa\u010del. Tedy p\u0159il\u00e1kal z\u00e1kazn\u00edky, udr\u017eel jejich pozornost a dovedl je a\u017e k\u00a0jejich kone\u010dn\u00e9mu rozhodnut\u00ed slu\u017ebu \u010di produkt objednat. Na za\u010d\u00e1tku se to […]","datePublished":"2023-06-06","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.fasade.cz\/author\/#Person","name":"","url":"https:\/\/www.fasade.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fasade.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fasade.cz\/wp-content\/uploads\/img_a305237_w1975_t1516736341.jpg","url":"https:\/\/www.fasade.cz\/wp-content\/uploads\/img_a305237_w1975_t1516736341.jpg","height":0,"width":0},"url":"https:\/\/www.fasade.cz\/kdyz-si-zakladame-firemni-web-je-nutne-pocitat-s-prekazkami\/","wordCount":563,"articleBody":"\u00a0Spousta lid\u00ed, kte\u0159\u00ed niky nem\u011bli sv\u016fj web a najednou ho pot\u0159ebuj\u00ed z\u0159\u00eddit pro svoje podnik\u00e1n\u00ed, kter\u00e9 se chystaj\u00ed zalo\u017eit, nezn\u00e1 n\u00e1strahy se kter\u00fdmi je t\u0159eba se vypo\u0159\u00e1dat proto, aby n\u00e1\u0161 web plnil sv\u016fj \u00fa\u010del. Tedy p\u0159il\u00e1kal z\u00e1kazn\u00edky, udr\u017eel jejich pozornost a dovedl je a\u017e k\u00a0jejich kone\u010dn\u00e9mu rozhodnut\u00ed slu\u017ebu \u010di produkt objednat.\tNa za\u010d\u00e1tku se to jev\u00ed snadn\u00e9\u2026\u00a0\u00a0Na po\u010d\u00e1tku na\u0161ich \u00favah, jak vytvo\u0159it web, ani\u017e bychom byli prof\u00edci, v\u011bt\u0161ina z\u00a0n\u00e1s rychle zjist\u00ed, \u017ee dnes existuje spousta firem, kter\u00fd pr\u00e1v\u011b s\u00a0t\u00edm, jak ho vytvo\u0159it, nab\u00edzej\u00ed pomocnou ruku, jeliko\u017e maj\u00ed \u0159adu \u0161ablon. Sta\u010d\u00ed si jen vybrat tu, co se l\u00edb\u00ed, co n\u00e1m vyhovuje a podle jejich n\u00e1vodu to lze zvl\u00e1dnout bez v\u011bt\u0161\u00edch komplikac\u00ed. Vybranou \u0161ablonu lze pronajmout nap\u0159. na rok za velmi p\u0159\u00edv\u011btivou cenu. Je v\u0161ak nezbytn\u00e9 dodat, \u017ee je to je jen jeden z\u00a0prvn\u00edch krok\u016f, kter\u00e9 mus\u00edme vy\u0159e\u0161it a je t\u0159eba p\u0159ipravit se na t\u011b\u017e\u0161\u00ed.\tPo\u010d\u00e1te\u010dn\u00ed naivita\u00a0\u00a0Hodn\u011b za\u010d\u00ednaj\u00edc\u00edch podnikatel\u016f, kte\u0159\u00ed je\u0161t\u011b nemaj\u00ed s\u00a0tvorbou webu a jeho n\u00e1slednou propagac\u00ed zku\u0161enost, by mohlo snadno podlehnout p\u0159edstav\u011b, \u017ee firma, u nich\u017e si zm\u00edn\u011bnou \u0161ablonu pronajmou, sta\u010d\u00ed. T\u00edm se dostanou na internetov\u00e9 str\u00e1nky, kter\u00e9 pot\u0159ebuj\u00ed, aby byli pro sv\u00e9 z\u00e1kazn\u00edky dosti viditeln\u00fdmi. Tato p\u0159edstava je v\u0161ak naivn\u00ed. De facto hodn\u011b firem V\u00e1m pronajme pouze \u0161ablonu, ale to neznamen\u00e1, \u017ee V\u00e1m zajist\u00ed i jej\u00ed propagaci. Dostat se nap\u0159. na p\u0159edn\u00ed str\u00e1nky Seznamu.cz \u010di Googlu po zad\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova, kter\u00e9 pravd\u011bpodobn\u011b z\u00e1kazn\u00edk ve sv\u00e9m prohl\u00ed\u017ee\u010di na\u0165uk\u00e1, ji\u017e tak snadn\u00e9 nen\u00ed. S\u00e1m o sob\u011b to V\u00e1mi pronajat\u00fd \u201etextov\u00fd editor\u201c s\u00a0odkoupenou dom\u00e9nou nezajist\u00ed. Str\u00e1nky, jejich vzhled a obsah V\u00e1m v\u0161ak vytvo\u0159it pom\u016f\u017ee. Nab\u00edz\u00ed se tedy ot\u00e1zka, co d\u011blat d\u00e1l?\tNast\u00e1v\u00e1 boj s\u00a0konkurenc\u00ed\u00a0Dal\u0161\u00ed kroky ji\u017e nejsou tak snadn\u00e9, ale rozhodn\u011b by n\u00e1s nem\u011bly odradit. Mus\u00edme tedy:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Str\u00e1nk\u00e1m je nutn\u00e9 vytvo\u0159it historii, aby se ve skute\u010dnosti za\u010daly posouvat na p\u0159edn\u00ed m\u00edsta na\u0161ich vysn\u011bn\u00fdch internetov\u00fdch server\u016f. Proto mus\u00edme n\u00e1\u0161 web propagovat reklamou. V\u00a0sou\u010dasnosti se vypl\u00e1c\u00ed u\u017e\u00edt zejm\u00e9na soci\u00e1ln\u00ed s\u00edt\u011b. Mus\u00edme v\u0161ak v\u011bd\u011bt, jakou c\u00edlovou skupinu oslovit a kde.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 K\u00a0tomu je na m\u00edst\u011b dob\u0159e um\u011bt tzv. \u201eindexovat\u201c str\u00e1nky na\u0161eho webu nebo zn\u00e1t n\u011bkoho, kdo to pravideln\u011b zajist\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tzv. SEO-optimalizace neboli nastaven\u00ed kl\u00ed\u010dov\u00fdch slov a optimalizace na\u0161eho webu pro internetov\u00e9 prohl\u00ed\u017ee\u010de, je samoz\u0159ejmost\u00ed. Op\u011bt si toto m\u016f\u017eeme zajistit sami, jeliko\u017e na internetu je n\u00e1vod, jak na to, anebo je nutn\u00e9 nal\u00e9zt n\u011bkoho, kdo to um\u00ed \u010di zaplatit dal\u0161\u00ed firmu, kter\u00e1 poskytuje tyto slu\u017eby.\u00a0Na z\u00e1v\u011br lze dodat, \u017ee budeme-li se v\u0161ak t\u011bmto krok\u016fm v\u011bnovat naplno a budeme opl\u00fdvat dostate\u010dnou trp\u011blivost\u00ed, \u0161ance na n\u00e1\u0161 \u00fasp\u011bch nen\u00ed mal\u00e1.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e si zakl\u00e1d\u00e1me firemn\u00ed web, je nutn\u00e9 po\u010d\u00edtat s p\u0159ek\u00e1\u017ekami","item":"https:\/\/www.fasade.cz\/kdyz-si-zakladame-firemni-web-je-nutne-pocitat-s-prekazkami\/#breadcrumbitem"}]}]